15 Creative Blockchain Explainer Video Examples [2024]

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Komal Chaturvedi

Co-Founder & CEO, MotionGility

Creative Blockchain Explainer Video Examples
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    Our explainer videos effectively connect people and familiarize them with blockchain products or services by using blockchain explainer video examples.

     

    The uneven growth of the crypto industry brings more competitiveness than our imagination. 

     

    Blockchain technology is considerably more popular in the context of user safety and is complicated to understand as well.

     

    In addition, the top-edge technical aspects of blockchain technology create barriers for organizations offering blockchain products or services because it’s hard for the users to understand their offerings.

     

    Although, explainer videos are capable to present complex things effectively to the audience and ensure delivering the organization’s core message. 

     

    Today, the blockchain industry’s businesses need some advanced tools that boost marketing practices by connecting them to large audience groups.

     

    In this blog, we bring some exceptional blockchain video examples that help the users to know everything the enterprises want to explain. But let’s understand what features of explainer videos make them irreplaceable.

    Best Animated Blockchain Explainer Video Examples

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      1. Blockchain: Explainer Video by Fromsquare

      Target Audience: Blockchain & Crypto Enthusiasts.

      Explainer Video Type: Icon-based Motion Graphics

      Enterprises offering blockchain products or services are unable to develop connectivity with the target audience because it’s hard to explain the technicality of blockchain to the users.

       

      But, explainer videos successfully explain the different terms to users without any effort.

       

      The video example creatively presents the importance of blockchain technology. The video engagingly delivers all the important information along with suitable background music.

       

      The moving objects grab the user’s attention and encourage them to watch the videos till the end.

      2. UVO Coin: The Gaming Cryptocurrency

      Animated Video Created By MotionGility

       

      Target Audience: Crypto Enthusiasts.

      Explainer Video Type: 2D Motion Graphics

      The crypto industry is going through one of its toughest phases now.

       

      However, analysts predict the turnaround in early 2024 and if things work well, users could enjoy the wave of increasing rates of crypto coins and boost their portfolio.

       

      UVO is a platform that offers its own Crypto Coins by the name UVO Coin for users to buy and store in their wallet.

       

      To express the returns users can enjoy by buying & storing coins, we leveraged the power of storytelling by crafting an actionable animated explainer video scipt and made use of realistic characters to establish connectivity with viewers.

       

      Also, optimum use of detailed infographics was done in the shadow of a guiding voiceover to better help pitch the key features of UVO Coin.

      3. Blockchain Explainer Video: AIP

      Target Audience: Music Composers & Creators

      Explainer Video Type: 2D Character-based Motion Graphics

      Today, blockchain technology effectively replaces other technologies because of its exceptional features.

       

      Now, from the crypto industry to other industries, blockchain makes a significant position. However, people are not so familiar with blockchain technology, and this impacts the enterprises offering blockchain products. 

       

      The video example explains the importance of blockchain technology in the Music Industry. It presents how efficiently explainer videos present the benefits of using AIP.

       

      The video includes an explanation of the blockchain products or services of the AIP enterprise.

      4. Triall Promo

      Target Audience: Crypto Enthusiasts.

      Explainer Video Type: 2D Motion Graphics/DFM

      The healthcare and pharmaceutical industry has been through some revolutionary changes in terms of technological advancements.

       

      As far as clinical trials are concerned, the emdedding of blockchain technology has eliminated the risk of questionable research results.

       

      Triall Promo’s video above expresses the same concern by leveraging the power of blockchain in carrying out clinical research trials and practices. 

       

      The animated video makes use of icons and backgrounds that resonate with the target audience.

      5. Blockchain Video- Buglab

      Target Audience: SMBs & Security Researchers

      Explainer Video Type: Isometric

      Industry: CyberSecurity & Blockchain

      Effective storytelling in video content ensures better user engagement and encourages them to learn more about specific products or services.

       

      Also, voiceover has a significant impact in grabbing the user’s attention and connecting them with the brand to know more.

       

      Buglab offers different services based on blockchain technology and assists different businesses. Also, the video explains how the organization works using blockchain technology to ensure the safety of its customers.

       

      The video also includes the different aspects of the businesses for providing better growth opportunities. 

      6. DAO Network

      Animated Video Created By MotionGility

       

      Target Audience: Blockchain & Crypto Enthusiasts.

      Explainer Video Type: Icon-based Motion Graphics

      Industry: Blockchain & Crypto

      Decentralized Autonomous Organization or DAO is a relatively new & complex concept that has been in trend for quite a time now.

       

      Explaining audience what DAO is all about and how they can setup their own network for common goals to be achieved is a complicated task in itself.

       

      To help simplify their offering, we created for them an animated blockchain video by demonstrating the concepts through rich visuals and detailed infographics. 

       

      Moreover, an energetic voiceover helps viewers in grabbing the core idea of the video and successfully evokes curiosity in the minds of target audience.

      7. Zense

      Target Audience: Millenials & Working professionals

      Explainer Video Type: 2D Motion Graphics

      Industry: FinTech

      The main thing blockchain technology covers are people’s trust in business and brands.

       

      Blockchain explainer videos increase the organization’s familiarity with the people and make the brand memorable.

      These videos also help people to explain complex issues for better understanding. 

       

      In this video, Zense explains its services based on blockchain technology.

       

      The video begins with a problem related to documentation for a specific task and presents Zense as a platform that provides all types of solutions regarding documentation work.

      8. Cloudbric- Secure Your Blockchain Experience

      Target Audience: Small-Medium Business Enterprises

      Explainer Video Type: Isometric

      Industry: Blockchain & Cloud Computing

      Cloudbric is a well-known name in the cyber industry which provide different services and won several awards within the industry. The enterprise use explainer videos to promote its services in a simple and understanding manner. 

       

      Explainer videos help businesses to present blockchain technology and their business ideas effortlessly. These videos efficiently explain the organizational services and proper explanation help in building connectivity with the audience.

       

      This video presents different solutions that Cloudbric has expertise in solving the same. Also, the clear and engaging voiceover of the video motivates the users to watch videos till the end.

      9. Neon EVM

      Target Audience: Blockchain & Crypto Enthusiasts.

      Explainer Video Type: Icon-based Motion Graphics

      Industry: Blockchain & CryptoCurrency

      Blockchain videos are capable of building a community of people and connecting them to stay longer with the brand.

       

      These videos develop the audience’s knowledge about the services and educate them about the same.

       

      In this video example, Neon provides various solutions based on blockchain technology by focusing on several factors.

       

      The effective use of graphics and suitable video style grab the audience’s attention and explain complex information to increase familiarity with blockchain technology.

      10. Arbex

      Target Audience: Crypto Traders

      Explainer Video Type: 2.5D Animation

      Industry: Blockchain & CryptoCurrency

      Purchasing and selling in an extremely volatile blockchain ecosystem might be challenging for traders.

       

      Through this blockchain animated video, Arbex demonstrates how it helps traders earn profit by identifying arbitrage opportunities through its advanced proprietary trading system.

       

      The video houses catchy icons and visuals with a relatable storyline narration in the background, demonstrating its key features and keeping the viewers engaged till the end.

      11. Fireblocks

      Target Audience: Virtual Asset Managers

      Explainer Video Type: Icon-based Motion Graphics

      Industry: Blockchain & CryptoCurrency

      Experiencing hassle while managing multiple digital asset operations? 

       

      Check out Fireblocks and its motion graphics animation style video where they showcase how seamlessly you can withdraw and deposit funds through its MPC-based wallet.

       

      By integrating interactive dashboards and infographics, the video carries a platform walkthrough pattern educating viewers about its functionality, navigation, key features, etc., via smooth screen transitions.

      12. Blockchain for Kids [Lisk Academy]

      Target Audience: Blockchain & Crypto Enthusiasts.

      Explainer Video Type: 2D Animation

      Industry: Blockchain 

      After watching this excellent educational video by Lisk Academy, I can confidently say one thing: 

       

      Apart from kids, you can even show this video to adults who are struggling to understand what blockchain is all about.

       

      I mean this is visual storytelling at its best! Through a compelling narrative involving the judicious use of characters and screenplay, the guys at Lisk have managed to educate their target audience in the most engaging manner possible.

      13. What is Bitcoin Halving by CoinGecko

      Target Audience: Blockchain & Crypto Enthusiasts.

      Explainer Video Type: Icon-based Infographics

      Industry: Blockchain & CryptoCurrency

      This is yet another informative crypto animation video by CoinGecko – explaining crisply the concept of Bitcoin halving and why is it important.

       

      Produced in an infographic style, this video summarizes the entire process of the Bitcoin halving process, how it’s done, its impact on the economy, people involved, etc., in a mere 180 seconds.

       

      To provide viewers with greater and enhanced understanding, the video also makes use of stock images and footage wherever necessary

      14. SndBox

      Target Audience: Creators/Artists/NFT enthusiasts

      Explainer Video Type: Icon-based Motion Graphics

      Industry: Blockchain & CryptoCurrency

      Sndbox’s blockchain marketing video stands out on all parameters: Storytelling, Illustrations, Motion Graphics, etc.

       

      Through a creative symphony of icons and catchy graphics, Sndbox communicates its USP and how it offers creative artists, musicians, etc., a platform powered by blockchain technology to collaborate and innovate exciting products and earn profits.

       

      With a blend of seamless scene transitions, the video winds up beautifully with a catchy tagline – Creativity Empowered.

      15. What is Nansen

      Target Audience: Blockchain & Crypto Enthusiasts.

      Video Type: Isometric Animation

      Industry: Blockchain & CryptoCurrency

      If you’re a crypto trader, you already know how crucial is it to analyze the perfect time to buy as well as sell considering the market fluctuations.

       

      However, it often gets too complex resulting in unexpected losses due to the absence of actionable market data. Check out Nansen – An on-chain digital analytics program that solves these problems.

       

      Built with an isometric-style animation, Nansen’s blockchain explainer video contains a crisp video script, a clear yet catchy background setup, and an appeal that draws viewers’ attention.

       

      Plus, other background elements such as sound effects, voiceover, etc., all contribute to an effective explanation of what the platform is all about.

      Why use Blockchain Explainer Videos

      So if you’re a blockchain technology-based startup owner or a cryptocurrency investigative solutions provider, you cannot miss out on leveraging the power of explainer videos to ace your marketing efforts.

       

      Below, I’ve shared a few benefits you can experience by using these blockchain explainers while marketing your product:

      1. Product Clarity

      It’s a no-brainer that blockchain technology, crypto, NFTs, DeFi, etc., are quite complex and comprehensive to understand at once.

       

      I mean you cannot even think of using those boring text-based manuals or lifeless still graphics to explain such technical terminologies. Solution – use explainer videos.

       

      The reason being – They’re produced using catchy visuals and an engaging storyline, topped up with seamless motion graphics for easy user comprehension.

       

      As a result, blockchain videos allow brands to simplify their communication, generate conversions, and improve market reach.

      2. User Engagement

      length of the video

      Low engagement is generally recorded when your marketing content is either not visually attractive or contains complicated terminologies.

       

      However, blockchain videos come out as a concrete solution providing brands a competitive edge over their competitors, providing them a satisfactory opportunity to persuade viewers into taking action.

       

      Even better – Brands like Bitcoin, Coinbase, etc., have used animated commercials to promote their services. 


      Commercials are shorter in length ranging between 30 – 60 seconds compared to explainer videos which sometimes even go about 90 – 180 seconds.

      3. Simplified User Onboarding

      Imagine a blockchain platform carrying an appealing and more importantly, a user-friendly interface. 

       

      But is the job completely done? Not until users experience a hassle-free onboarding experience on the platform.

       

      This is where brands can use a blockchain explainer video to walk their users through the platform’s entire functionality, and key features, and address probable queries, all while retaining their attention till the video’s completion.

      4. Address Data Privacy and Security Concerns

      Usually, AI-backed products and solutions require access to consumer data which often contain sensitive pieces of information.

       

      And in today’s fast-paced world, addressing data security concerns in clear terms has become mandatory for brands to maintain a positive market identity.

       

      What brands can do is integrate animated blockchain explainer videos into their campaigns and promote awareness around how they’re taking steps to eliminate security breaches and data theft activities.

       

      This would directly enable them to foster a safer environment that their users can experience while using their blockchain application or platform.

      5. Train Professionals better and Improve processes

      Integrating AI solutions into ongoing systems can be highly complex, taking into account the numerous training hours and financial resources it would require.

       

      However, using animated videos can help demonstrate the entire integration and setup process via rich infographics, appealing explainer characters, and icons for efficient training.

       

      Also, brands can provide clear guidelines and technical support virtually by including a compelling narrative that answers user queries.

      Final Words

      These videos have the potential to explain every complex thing irrespective of their terms or technicality. Also, these videos are creative and have a humoristic element that ensures to engage of the people till the end.

       

      Blockchain technology presents various opportunities for businesses but people are not aware of that. However, enterprises started using the explainer videos for building a community of people and ensuring better organizational growth.

       

      MotionGility’s expertise in creating perfect animated explainer videos helps you to uplift your brand within the industry and build a competitive advantage for better sales and profitability.

       

      Also, our experts are happy to deliver engaging and creative explainer videos to enhance your marketing practices.

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