Watching motion graphics video ads is fun. Well, they are more exciting to create.
Over the years, they have been highly instrumental in driving sales, increasing app downloads, boosting signups, and whatnot.
Short commercials allow advertisers to go beyond limits and promote their company’s products or services.
Businesses of today strategically display motion graphics videos on digital channels such as social media platforms, banners, and streaming ads to capture the attention of their target audience.
Alright! Let’s check out some of the exceptional motion graphic video ads to inspire you for your next video campaign.
13 Motion Graphic Video Ads Examples
1. Google Chrome Enterprise
Ad Type: Product Featuring
Industry: Computer Software(IT)
Company: Alphabet INC
We all love Google’s products. It won’t be wrong to say that a majority of the day in our lives is occupied by Google and its excellent products.
Well, in this motion graphic video ad, the tech giant introduced one of its flagship products – Chrome Enterprise which is aimed at solving enterprise-level problems with its seamless features.
This video boasts Google’s iconic fonts, minimalistic design backgrounds, and seamless screen transitions that offer a wonderful viewing experience.
By adding energetic background music, the video addresses common problems faced by users with ease.
2. Skrill Money Transfer
Ad Type: TV Advertising
Industry: FinTech/Financial Services
Company: Skrill Transfer
30-second ads are less effective as compared to 60-second ads. Well, that’s not true as Skrill’s video busts this myth.
Skrill offers a unified payment platform and digital wallet for money transfers and online payments across the world.
When we created this video for Skrill (Case Study), our main goal was to highlight the prime services and hero features that the platform offers.
We incorporated the theme of cricket in the script and the storyboard which led to the establishment of brand awareness and trust in their customers.
Also by adding valuable infographics and effective characters, we made sure that the video hooks people to their seats till the end.
3. Spotify Pet Playlist
Ad Type: New Feature Launch
Industry: Music On Demand
Company: Spotify
In today’s time, animated videos are used widely and efficiently across multiple industries.
Music Streaming Giant Spotify’s video ad is a great example of how a motion graphic video can be used to build a niche audience and spread the word.
By providing details such as type, mood, behavior, etc, pet owners can access a customized playlist for their dear pets. This is crazy, right?
With the integration of solid motion graphics and attractive backgrounds with smooth screen displays showcasing different pets, this ad campaign was an instant hit among pet lovers.
Also, would you like to share your Spotify playlist with us? Haha. Just kidding!
Need a little Motion Grpahic Videos Inspirations
Check Out: Motion Graphics Video Examples
4. Raise Pay
Ad Type: Product Explainer
Industry: FinTech/Financial Services
Company: Raise Pay
“The most rewarding way to pay” – Indeed, a great tagline.
Raise Pay is an app that rewards its users with cashback every time a transaction is done through the app. It allows users to shop from hundreds of platforms and business listings and offers a robust payment and checkout framework.
This animated video is packed with eye-catching elements in the form of colors, screens, and fonts.
Moreover, the 2D motion graphics animation performed provides the elements with a jumpy texture thus enhancing the user’s video experience.
5. Google Home
Ad Type: Product Launch
Industry: Home Automation and Smart Devices
Company: Google Home
Google’s products are awesome in themselves. At least this is what users speak about them.
This is one of the best motion graphic video ads you will ever come across. Google Home is the answer to all your queries.
By using its voice command feature, you can set reminders, video call your friends and family, and even create custom shortcuts to make your life easy.
By choosing line graphics as the style of animation, this video will definitely capture a place in your reference swipe file.
6. Big Rock
Ad Type: Commercial Videos
Industry: Domain Selling and Web Services
Company: BigRock
By using animated motion graphics video ads in your marketing strategies, you unlock insane brand awareness and product outreach.
Big Rock is a well-known name in web hosting, domain, servers, DNS management, and domain sales services space.
Through this video motion graphics ad, the company showcases how one can set up their web presence and serve customers efficiently with a quick domain, cloud hosting, and high-performance servers from Big Rock.
The video has been excellently produced by paying extreme attention to background details and character animation. An energetic voiceover with smooth scene transitions and infographics makes this video earn a place in our list of examples.
7. Jaffa
Ad Type: TV Commercial
Industry: FMCG
Company: Jaffa, Hartwall
When it comes to combining video production styles, commercial videos have always been the king of making fusions that make the audience stare.
Jaffa is now one of the top competitors of Coca-cola when it comes to carbonated drinks and the only reason they’re able to compete with a brand on this level is the brilliant futuristic approach towards Ad creation.
The video combines motion graphics animation with a live-action ad brilliantly using vibrant color and brilliant transitions to portray Jaffa as a chilling partner.
The video is combined with catchy music and an enticing CTA in the end, making it one of the best video ads of all time.
8. Airbnb-Combating Discrimination
Target Audience: Tourists
Video Type: Explainer Video
Industry: Rental Accomodations
Airbnb introduces ‘Project Lighthouse’ in this unique and eye-catching video. Project lighthouse is Airbnb’s new take on removing discrimination and creating a space where everyone is respected.
Airbnb used a motion graphic video to showcase what discrimination looks like and how the brand is working hard to overcome it.
The video was full of flashy colors and calming music, with an engaging voiceover. Using characters of different builds, colors, and physical disabilities and an engaging storyline, Airbnb highlights how it plans to stop discrimination.
It also used stunning visuals to demonstrate how it plans on keeping customer data safe. With Engaging Story, Stunning Visuals, and relatable characters, the video engaged all audiences till the end.
9. iTrade Network-Marketplace Exchange
Target Audience: Food businesses / Food Organisations
Video Type: Walkthrough Video
Industry: Food and Beverage Industry
iTrade Network created a fantastic video using a show-stopping celebrity voice-over and stunning Animations. With a white background and minimal colors, the video efficiently highlights the main aspects and working of the business.
The Motion Graphics in the video were mixed with a perspective animation world, which made it a unique approach.
The video used storytelling to detail iTrade’s supply chain management that focuses on order accuracy, traceability, and eliminating food waste.
The world in the video is created with very clean and detailed animations. The video keeps users engaged as it shows the lifecycle of food — how it’s tracked and transported, from farm to grocers, and ultimately to consumers’ tables.
The video shows how iTrade handles data tracking and safety for consumers in a fun and engaging manner. The video successfully explains their entire business in just two minutes.
10. Webflow-Ecommerce
Target Audience: Generic Audience
Video Type: Walkthrough Video
Industry: SaaS
WordPress has dominated the website builder industry for a decade and everyone knows only one name for developing quick websites without coding.
But then came Webflow. Webflow focused mainly on e-Commerce websites but the builder offers every service similar to WordPress. And, how do they survive the competition and grab customers?
A Motion Graphic Animation video.
It begins with a voiceover clearly reflecting the pain points of the customers. The colors are dark and soothing to a developer’s eyes, the music plays a secondary role in ensuring the audience is feeling comfortable.
The best part of the whole video is that they take viewers through a tour of the web flow tool and nobody finds it difficult to understand.
The Video clearly served the purpose and showed us that using Webflow is as easy as cooking instant Ramen.
11. Ahrefs Motion Graphics Infographics
Target Audience: SEO professionals
Video Type: Infographic
Industry: SaaS
Unlike traditional Explainer Videos, this has no voiceover and still works for Ahrefs. Confused?
Well, that’s how powerful each element of motion graphics animation video is if used correctly. Ahref is a well-known brand for professionals in the SEO industry and it’s one of the best in the world.
It uses animated explainer videos because they work for them.
The video has no voiceover, it begins with music playing the hero part with those little transitions, bubbles popping out and music given to each and every transition.
As soon as the viewer is engaged in the video, they stepped forward with the key purpose of SEO is ‘How will you outrank your competitors?’
Then with half of the video done, the background changes and the video takes you on a tour of the software. Creating automated reports, finding new keywords, and ways to rank, you can see it all in a limited time.
Sometimes not using voiceover works as the viewer is truly focused on the animation but it is not advised all the time.
Based on the goal of the video, which platform to use, and at which stage of the buyer’s journey, you are using the video, you have to make crucial decisions.
12. How PayPal Works
Target Audience: Generic Audience
Video Type: Walkthrough video
Industry: Fintech
This one is one of the user’s favorite motion graphic videos of all. It is so straightforward that everyone gets the complete message of the video.
It might not look fancy like the Webflow video with gradient backgrounds and animations but it does the job for sure.
A simplistic approach is good in the finance industry where trust is the factor in decision-making. The voiceover is so incredibly synced with text and elements in the video that you totally understand every single line.
With full focus on elaborating the process inside the PayPal app, the video is never complex and tough to understand. Nobody will put their money into an app they don’t understand or find difficult.
Over 200k views is a clear sign of how this motion graphic video worked for PayPal.
13. Better Light, Better Life by Cree Lighting
Target Audience: Generic Audience
Video Type: Explainer video
Industry: Electrical / Electronics
This motion graphics animation video by Cree lighting is the definition of unique and engaging. Staying true to its message the brand used the lighting effect to convey the importance of light. This video is a fine mix of informative and humorous visuals.
Using a relatable animated character, the video highlights the struggles before moving toward the solution in a fun storytelling format.
Using a dark ambiance at the start, the video effectively conveys that Cree can light up our life in numerous ways.
And the best point of the video?
It doesn’t look like direct sales at all.
In fact, the video seems like a short movie from the audience’s perspective. It’s safe to say that Cree lighting is winning at promotional videos.
Why Motion Graphics Advertising is important for the growth of your business?
Animated videos and designs backed by motions and illustrations have been one of the top choices for video marketers. Let’s understand a few important factors of the same:
1. Helps you break down complex topics
With the help of motion graphics, it becomes easy for organizations to break down complicated product topics and terminologies.
For thousands of organizations, motion graphics-based explainer videos have proven extremely successful for brands in communicating dense concepts for quick understanding for their audience.
2. Makes communication easy
Short animated videos are best when communicating the desired message with the customers.
Animation videos possess the excellent ability to communicate quickly. As a result, brands find it easy to deploy such videos in their marketing and outreach campaigns.
3. Boosts brand awareness
Explainer videos provide an outstanding opportunity to establish and position a brand’s identity in the minds of target users.
As per Hubspot, the number one reason brands prefer videos for marketing is to raise brand awareness.
Moreover, videos equipped with appealing graphics and visuals are loved by audiences making them a highly-winning media format for raising brand awareness in the market.
4. Unlocks unlimited creativity
Creativity is the ultimate weapon for animators and motion graphic experts. While producing motion graphic videos, video production companies earn an opportunity to exercise unmetered creative freedom.
This results in the creation of realistic characters and catchy illustrations that help brands engage their audience.
5. Increases Shareability
Visually rich videos become automatically worthy of sharing among multiple sets of target users. And not to forget, videos are among the highest shared pieces of content on the internet.
If a video is shared highly, it is a positive sign for the website as it helps increase session durations and attracts new users to the desired web pages.
6. Are Cost-efficient & Engaging
The cost of motion graphic videos is relatively less compared to live videos which large-scale organizations usually prefer.
This makes them a cost-efficient option further allowing brands to explore creative ways to present their product or service in front of their customers
Conclusion
Without a doubt, the future of marketing and adverting belongs to videos.
The evolution of motion graphics has empowered thousands of brands into capturing the valuable attention of their customers.
Due to technological and geographical factors, today’s customers expect creativity in how brands approach and serve them with exciting products and excellent services.
As marketers and decision-makers, you need to ensure that your organization switches to animated videos and leverages this opportunity.
We at MotionGility – the Best Explainer video company, we have been serving global clients and have successfully cracked what brands of today need to boost their marketing efforts and grab the attention of their customers.
If you want us to create an explainer video for your brand as well, do not hesitate in connecting with our experts today.
Frequently Asked Questions
Q1: How long should a motion graphics video ad be?
The video’s ideal length depends on your goals and platform. So for social media, shorter videos [20-40 seconds] work best whereas in case of explainer videos, the length varies between 60-120 seconds.
Q2: What are the different styles of motion graphics animation?
If we talk about the styles preferred by brands, it’s mostly 2D animation, 3D animation, typography, etc. However, other styles include stop motion, claymation, animated logos, etc.
Q3: How much does a motion graphics video cost?
The cost of a motion graphics video varies largely on the complexity levels, length, animation style, etc. Generally, the price ranges between $1.5k – $3.5k per minute.
Q4: How can I measure the success of my motion graphics video ad?
You must keep an eye on metrics like views, engagement, click through rates, shares, and website traffic if your website is marked as a destination page through CTA buttons
