Today’s customers are already overloaded with tons of information in the face of brand messages, boring videos, unnecessary ads, and whatnot.
This is exactly when brands are leveraging promotional videos to grab their target audience’s attention, increase brand awareness, and boost conversions.
Technically, there’s a clear reason why brands are shifting to using promo videos and ditching traditional ads – Versatility and Appeal across multi-formats.
So to give you a broader view, I’ve compiled a list of the 14 best promotional video examples and quick tips on creating them below.
What is a Promotional Video?
A promotional video is an action-oriented marketing tool created to promote a product, service, event, or brand.
For marketers, the key idea of integrating a promo video into a campaign is to capture attention, build gradual interest, and generate action by persuading viewers.
It could be signing up for a free 7-day trial, purchasing conference tickets, downloading a free resource, visiting a website, etc.
Getting created promotional videos for business videos can be a worthy investment considering their large-scale benefits.
Check out the best 14 promo videos below:
14 Promotional Video Examples You Must Watch
Promo videos are known for their crisp nature since they come in handy for generating engagement in the ongoing short attention-span era.
So before creating a video and integrating it into your promotional video marketing strategy for streamlined results, check out the examples below.
1. Canva Presentations
As if Canva’s drag-and-drop tool wasn’t enough, their bid to offer one-click customized templates for presentations and video production has made everyone go crazy around.
Through a multimedia animation style promotional video, the designing giant showcases how users can seamlessly create and design customized presentation decks leveraging their AI-powered platform.
The video is super crisp, carries an energetic background tone, and creatively appeals to its target audience.
2. Microsoft - Introducing MS 365 Copilot
Microsoft hit the ground running by launching Copilot, its flagship Generative-AI model.
So if you grab a quick look at this product launch promo video, the focus is on demonstrating how Microsoft users can generate reports, summaries, insights, and pretty much everything by giving a simple prompt.
Animated in a motion graphics style, the intriguing background music, kinetic typography, and smooth transitions have largely helped them communicate Copilot to the world.
Confused which animation style to choose for your brand’s promotional video?
Check out: 8 Best Animation Styles Brands Love For Their Videos
3. Adobe Illustrator x Adobe Firefly
Adobe sent shockwaves across the industry when it launched Firefly, thus hinting at the infinite creative results now possible through AI.
Designed similarly to other platforms on prompt-based functionality, Firefly allows you to generate immediate visuals, edit images, recolor, expand, switch themes, and whatnot.
Adobe’s promo video infuses new creative energy into the viewers as it ends up not only promoting its groundbreaking AI technology but also empowering them with a dynamic AI tool.
4.Google - Introducing a new way to Search
Google’s promotional video is a testimony to the fact that you can still produce a highly interactive video using mixed media elements.
The video presents their latest feature where users can simply just circle anything they face difficulty understanding and find its meaning real quickly. Isn’t it amazing?
Indeed, it is! But more than that, the video fuels an energetic vibe in its viewers thus empowering and enhancing their search experience on Google.
5. Meta
After mobile devices, it’s time when our viewing glasses to undergo a hyper transformation.
Collaborating with RayBan, Meta launched their smart glasses powered by AI technology that promises to change how humans view the world around them.
The promo video creatively captures the essence of how these smart glasses fit into an individual’s lifestyle, thus demonstrating different use cases for the target audience.
6. Coca Cola
Over the years, the beverages giant has been known to produce some excellent and heart-warming commercials that are emotionally and creatively rich.
In this video, hundreds of Santa’s take over the streets in an act of kindness thus spreading happiness and positivity all around.
Easily one of the best promo video ads, this video’s central plot revolves around developing a deeper understanding of the world and becoming a Santa for the people around us.
7. Rebrandly
Videos are often conceptualized either based on introducing a problem faced by the target audience or directly persuading them to sign up, buy, or download their product.
So while creating this SaaS explainer video for Rebrandly, we chose the first technique and subtly introduced the software as an optimal solution for marketers, agencies, and organizations.
By bringing together all the necessary elements of a crisp video such as script, visuals, sound effects, and motion graphics, we ensured their product was effectively promoted and communicated.
Want to know how SaaS marketers are leveraging videos to improve User & Onboarding Experience?
Check Out: Explainer Videos for SaaS: Why, Benefits, & Examples
8. Dropbox
Who said promo videos cannot be creative? Well, this is one of the finest product promotional video examples you will ever come across.
Transforming its identity of being a mere file storage platform, the video’s central plot revolves around a new suite of activities users can play on while using Dropbox.
Through a judicious yet seamless usage of 3D elements and motion graphics alongside the script acting as a guiding hand, the video promotes additional functionalities such as collaboration, file editing, etc.
9. InVideo - From an Idea to Video
Riding on the Gen-AI wave, InVideo’s brand promotional video carries a stomp typography style thereby introducing their new AI-powered capabilities of video generation.
Based on the text-to-video prompt functionality, you can feed in textual prompts and generate stunning visuals to fuel your brand storytelling efforts and engage viewers.
For animated video production companies, this video is an apt reference for creating quick promo videos for product launch campaigns.
10. Apple - iPhone 15 Ceramic Shield
You cannot conclude your list without featuring Apple’s videos if you’re talking about the best brand promotional video examples.
If you have carefully looked at their commercials over the years, you would agree with me on how visual storytelling always stays at the core of their videos.
Here too, the focus is on the sturdy ceramic shield fit on the iPhone that prevents the screen from getting scratched or damaged. And how crisply they’ve communicated it by demonstrating a use case for better user understanding.
So the next time you’re searching for hard-hitting promo video ideas, you know where to take inspiration from:)
11. TapOnn
Thanks to technological advancements like AI, people are becoming smarter than before. So why not visiting cards?
So TapOnn which offers smart NFC-enabled networking cards, chose the multimedia product video style to demonstrate their cards’ smart functionality.
The video features smooth motion graphic transitions, background voiceover, and product glimpses for enhanced user understanding.
Want to know how TapOnn improved their brand awareness and reached its target audience ?
Check Out: TapOnn Brand Promo Video Case Study
12. Samsung Galaxy S24 - Galaxy AI
Focus on solving your customers’ problems and you will earn their loyalty forever. Well, this is what Samsung’s commercial says.
To introduce their latest Live Translate feature, they practically showcased the problem statement and how their technology helps address it.
Shot in a live format full-fledged, the video makes up for one of the best promotional video examples you will come across from any telecom brand.
13. Amazon One
This 3D promo video by Amazon blends an actionable storyline, visual elements, and energetic appeal.
The e-commerce giant in an attempt to showcase how Amazon One simplifies users’ lives launched a product promotional video featuring a female protagonist’s daily routine eased through technology.
In just 62 seconds, the video successfully conveys the key agenda, boosts product and brand awareness, and drives viewers toward taking action
14. Dollar Shave Club
If you scroll down the comments on this YouTube video, you will agree that this is one of the most creative brand promotional videos you might ever come across.
It’s sheer brilliance on all parameters, be it scripting, direction, character casting, product integration, etc. There are creative puns integrated at strategic spots that help emphasize focus on their product – Razors.
Well now that you have watched the best promo videos, check out below a few tips on how you can create them for your brand too:
How to create Promotional Videos?
Creating a promo video requires efficient planning and execution to ensure the video reaches the right audience and generates results.
As a leading promotional video production company, we follow a results-driven process that helps us craft excellent brand promo videos.
Here’s what it looks like:
1. Define target goals and audience
Identify what you wish to achieve from your brand promotional video. Now that could be raising brand awareness, generating leads, increasing engagement, etc.
Also, audience mapping is critical to reach them. Research their demographics, purchase patterns, lifestyle, etc., to shape your video better.
2. Generate script, storyline, and concept
Get your creative direction team and scriptwriter to produce an excellent script that keeps the target audience hooked from beginning to completion.
Focus on developing a compelling background storyline that involves actionable elements either in the form of props, characters, or visuals,
3. Plan the Production & Shoot
Chalk out a budget for your video and begin gathering resources. This will allow you to develop a blueprint or storyboard and help you organize the shoot efficiently.
Since there are different phases in a video production process such as pre-production, production, and post-production, it’s important to align your schedule for better management.
4. Edit & review the shoot
Editing is where you have to leverage your creativity so that your promo videos succeed in attracting your target audience. It usually involves adding cool sound effects, background music, transitions, typography, etc.
After you’re done with the editing part, review your video and check for final refinements. Ensure the message is being communicated as planned and the elements are well-emphasized for effective delivery.
5. Focus on Video Distribution
With multiple video distribution channels available, it has relatively become easy to distribute your brand promo video on diverse platforms.
Doing so will help you reach untapped audience sets that you wouldn’t have been able to tap by publishing video on one platform otherwise. It will allow you to grab more eyeballs, and increase impressions, and chances of engagement.
Conclusion
Promotional videos are an excellent tool to leverage and promote your products or services to a mass audience.
Investing in these videos can prove worthy in terms of increased brand awareness, customer loyalty, engagement, conversions, and reinforced brand identity.
I’m sure that after exploring the promo videos shared above, you will be well-equipped with the style of videos that you wish to create for your brand too.
At MotionGility, we know what works best when it comes to producing videos and we can help you create your brand promotional video.
Schedule a Free 15-minute discovery call with our expert today here and let’s begin working on your video.
