As educational content is easily available at our fingertips on multiple platforms today, learners have tons of options to choose from.
However, this poses a challenging situation for content creators & Ed-Tech startups to create standout content and attract the maximum audience.
Since E-learning has gained considerable momentum across the globe, the need for actionable videos has risen exponentially.
To give you a diversified look into the different types, I’ve listed some of the best educational video examples that you can create for your Ed-tech brand.
Alongside examples, explore why using educational videos can be extremely fruitful for your business.
Take a look below…
8 Informative Educational Video Examples
1. Zoho CRM | Create an Approval Workflow
Target Audience: B2B Enterprises [Sales Teams]
Animation Style: Screencast Video
Company: Zoho
Work flow processes occupy a major block of time leading to often delays in timely decision-making.
To help teams get rid of this, Zoho CRM tool stands as an effective solution that helps sales representatives take faster decisions without waiting for their manager’s approval.
For illustrating the same, the SaaS giant chose a Screencast walkthrough video style to showcase how individuals and teams can work efficiently.
Despite being a bit lengthy, this video is a great example of walkthrough videos as it neatly demonstrates the workflow without any complexities.
2. Sprouts | Design Thinking
Target Audience: Entrepreneurs/Product Heads/CMOs
Animation Style: Whiteboard Animation
Company: Sprouts
With technological advancements, there’s also a rise in the complexity levels of business operations.
This calls for entrepreneurs to come up with creative ideas and an effective brand strategy that can help them make better decisions for their businesses.
In the above video, Sprouts beautifully educates entrepreneurs on how Design Thinking is a crucial skill entrepreneurs must learn through a light but compelling storyline.
By showcasing it as a 5-step process, the video effectively conveys the agenda of how entrepreneurs can solve problems with innovative solutions.
3. Sentis | Safety Attitudes at Work
In this video by Sentis, the center of focus has been attributed to how behavioral attitude is important for workplace safety.
To illustrate it’s importance, an engaging story is showcased that involves 2 safety workers with a different approach toward safety measures.
By using the 3D Motion Graphics animation style, the video beautifully captures the Attitude-Behavior-Results [ABR] model.
Realistic background graphics, film like transitions, and great use of storyline and characters are the key highlights of this educational explainer video.
Explore how global brands are using Instructional Videos to improve Portal Communication & Internal Training
Check Out: 12 Stunning Animated Instructional Video Examples
4. ICICI Bank | Animated Educational Video
During the Covid outbreak, companies struggled to maintain and provide standard customer services.
To explain their agenda crisply, ICICI bank got created an 2D animation based educational video for their employees’ training.
The core idea of the video is focused on delivering an important message regarding how employees should stay committed to their responsibilities even in complex situations.
From the creative perspective, the video presents a WFH friendly framework that employees and customers can follow to maintain their work-life balance virtually.
5. Google Africa | Cyber Bullying [UNICEF]
Target Audience: Teenagers, Young Adults & Parents
Animation Style: Whiteboard Animation
Company: Google Africa
Cyberbullying which takes place through electronic devices is undoubtedly, one of the most serious problems of the 21st century that can leave an everlasting mark on victims.
This social awareness e-learning video by Google Africa highlights the emotional, social, and academic impact cyberbullying can have on school & college-going students.
From the animation perspective, the video boasts an evergreen Line-graphic and grey-scale whiteboard animation style equipped with an intriguing storyline.
6. Simplilearn | Big Data in 5 Minutes
Target Audience: University Students/Data Science enthusiasts
Animation Style: Whiteboard Animation
Company: Simplilearn
7. Global Health Media Project | The Story of Corona Virus
Target Audience: General Audience
Animation Style: 2D Motion Graphics
Company: Global Health Media Project
The Covid-19 outbreak created havoc across the world in a matter of few days.
The video captures the essence and summarizes how it spread and infected people.
In the beginning, the video goes on to discuss symptoms of Covid and how people can acquire the virus through close contact.
This 2D animated piece with a crisp video script is equally an educational as well as a social awareness video targeted at a global audience.
With the core agenda to educate and aware people, core emphasis on the story has been laid.
8. Google for Education
By introducing Classroom to the world, Google has surely revolutionized the way education is imparted digitally.
To help teachers and professors use their online learning platforms efficiently, the tech giant regularly shares educational videos for better product comprehension.
In the video above, a smooth demonstration of how teachers can create assignments and share it with students is presented using appealing icons & infographics.
Moreover, you can also notice the great use of explainer characters in a 2D animation setup.
4 Reasons why Educational videos in E-learning can be fruitful
1. Helps improve Comprehension & Retention
If you look around, the biggest hurdle for learners while e-learning is gaining a comprehensive yet easy understanding of a particular topic.
Due to this, they keep switching to different video publishers in search of quality results.
To cater to this issue, the ed-tech industry can use education-based animated videos to present comprehensive topics as interesting story.
This is made possible mainly by breaking down complex terminologies into easy and digestible pieces.
Moreover, rich illustrations and relatable explainer characters help learners retain the information for a longer period.
Difference between Inbound & Outbound Marketing | Animated Marketing Explainer Video
2. Increases User Engagement opportunities
The E-learning market today comprises many domestic and international players, thanks to the easy accessibility of internet-based learning platforms.
However just like food delivery apps, it has been noticed that learners are often not loyal to any particular platform and keep switching between them.
This could be mainly attributed to the absence of engaging elements required for producing action in terms of engagement on videos.
Given that ed-tech platforms mainly bank on their dedicated mobile applications through which learners access educational content, educational videos can help boost their various metrics such as:
- Session Length
- No. of Daily users
- Stickiness [how often they return to the app]
- Avg. Revenue per user
Videos can work wonders and largely help increase and enhance overall engagement metrics as – The more appealing the videos are, the more time users will spend interacting.
3. Boosts brand Loyalty and Recall
If you look at the E-learning market leaders, you would get a dedicated and loyal set of audience who is in awe of the goods/services they’re receiving.
And for obvious reasons, this directly relates to how strong a particular brand’s identity is taking shape in the market as well in the minds of its existing customers.
You would agree with me on this – Great service ensures increased brand loyalty and recall.
At the end, it’s all about how strong a brand stands on customer relationship parameters.
Through explainer videos, brands can build loyal audiences that keep returning by providing an exceptional user experience in terms of services and communications.
4. Helps increase Conversions and Sales
With the help of videos, increased brand awareness, simplified comprehension, and enhanced engagement metrics boil down – Reflection on overall Revenue metrics.
This is probably the biggest flex relating to how educational videos in e-learning play a key role in impacting the sales of learning platforms.
These videos come with a catchy CTA integrated to create a sense of urgency or capture leads from the target viewers.
Thus, these actions boost the conversion goals set up on the website or landing pages where qualified leads accumulate for further nurture leading to final conversion.
Wrapping it Up
Now that you have run yourself through the best of educational video examples, I believe you would have got a fair idea about their effectiveness.
In today’s e-learning scenario, learners expect engaging elements apart from quality content. t
Thus, such animated videos can prove instrumental in helping Ed-Tech brands strengthen their marketing strategies and clock great results.
Frequently Asked Questions [FAQs]
Q1: How to make Educational Videos?
Follow these steps to create an engaging and informative educational video:
- Identify the key agenda you wish to educate your audience on.
- Prepare a script. Follow the AIDA principle and ensure it hooks the audience right from the start, educates and drives them into taking action, and winds it up with a CTA for the desired engagement.
- Live shoot or animated, design a storyboard as it will help you plan out the entire video flow easily.
- Shoot the video. Experiment with different angles and camera positions for a better viewing experience.
- Edit the video. Remember to add subtitles and icons for enhanced context. Apply transitions wherever necessary for appeal.
- Publish and distribute it on digital platforms where your target audience hangs out the most.
Q2: Which industries use educational videos the most?
Apart from the Ed-Tech industry, Financial Services, Supply Chain, Non-Profit Organizations, Healthcare, SaaS, etc., often use e-learning videos.
Q3: How much does an educational video cost?
Depends on the video type and duration desired.
Live-action videos usually cost between $10,000 – $20,000, depending upon the items involved such as actors, props, set up, etc.
Whereas, a 60-90 secs animated educational video costs between $2000 – $4000.
