8 Reasons Why Explainer Videos Are a Great Choice for Startups to Grow Exponentially

Komal Chaturvedi
Komal Chaturvedi

Co-Founder & CEO, MotionGility

8 Reasons Why Explainer Videos Are a Great Choice for Startups to Grow Exponentially-
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    In today’s scenario, ample exposure is available everywhere. With a very short span of grabbing the attention of the audience, it becomes very crucial to serve them content that can motivate them to listen or view the whole content.


    It becomes harder for startups to come into this lane as there are 2 reasons, first – the mind of people is conditioned to accept the changes the hard way, and second – startups have to grab their market share from the giant players already playing in the market. 


    Well for the startup – fellows there is nothing that they need to get tensed about because they are favored by one factor and that’s, people always like uniqueness.


    Video marketing is something that’s going on around for a long time and there would be no saturation point for it in the future, but the only thing that adds more value to video marketing is the uniqueness of the content.


    Startups are fully loaded with uniqueness as they have a unique idea, unique branding, and marketing strategy, and the dream to create a unique identity in the market.

    Interesting Fact

    As per video marketing research statistics, more than 90% of startups are using video content distribution strategies to boost outreach. 

    While closely working as video production partners of more than 70 startups, we can relate to the challenges and goals of a startup very closely.


    One challenge that comes up the way for startups is to create a loyal customer base with a cult following. For this, you need to hit the mind and hearts too of your customers.


    This would be achieved only when people remember your message, your story, and your brand.


    Hence it is very much recommendable that startups deliver their brand message, business story, product, and service utility through a video.

    Also, startups usually deal with the common issue of using marketing funds economically hence they try their best to avoid trial and error when it comes to branding and marketing.

    We take it as a moral obligation to assist startups and suggest a way to make their branding and marketing impactful.

    Want To Improve Your Marketing Campaign's ROI With Animated Videos?

    Every new person who watches your video should become your fan on the first attempt and here animated explainer videos come into play.


    These videos are not just for outreach but the factors of animation make them engaging, interesting, and impactful for video marketing.


    An animated explainer video is a short video explaining the message, story, or utility of your product/service. The element of animation and engaging graphics make it a favorite for all audience types.


    As startups usually do not have the time to research what kind of videos their audience prefers, so they can take help from an Animated explainer video agency like us.

    Why Startups need to opt for Animated Explainer Videos for Growth

    8 reasons why explainer videos are a great choice for startups to grow exponentially

    1. Explainer Videos Explain Your Product/Service in few seconds

    As the name suggests they are, ‘explainer’ videos that convey the idea, message, or qualities of a product/service.


    Your viewers usually have an attention span of an average of 8 to 10 seconds, therefore you need to convey the need and utility of your product or service in such a short time before they get distracted.


    As explainer videos are a balanced combination of attractive visuals and convincing audio they have proved very influential in grabbing and retaining the attention of the targeted audience.


    Moreover, they deliver information in the form of a story which makes it more interesting and understandable for the viewer.

    2. Animated Explainer Videos help to save on Ads

    You are spending a lot of money on pay-per-click ads but still, after clicking on the ads when the user visits your website they do not find anything interesting enough to satisfy their search intent.


    In such cases, they just bounce back which ultimately gives your website a higher bounce rate (not good for your website).


    Putting up an animated explainer video on your website engages the user and gives the information he is seeking to absorb.


    By adding an animated explainer video to your landing page gives you the most of your ad cost and conveys your message effectively.

    3. Audience finds Explainer Videos more engaging

    audience finds explainer videos more engaging-01

    Studies reveal that 64% of people make an online purchase after watching the brand video and the chances of sharing the video content as compared to text and images are 12 times more.


    The reason for these facts has been scientifically proven that people tend to retain information more easily and in comparatively more volume when they watch a video instead of reading a text.


    People usually learn either by watching or by listening, animated explainer videos provide a perfect combo of both elements.


    Motion Graphics with informative voice-over gives out all the necessary information and content needed by the audience to absorb and make a decision.

    4. Various Explainer Video type options are available

    This is more of a quality of explainer videos instead of a reason that there are several types of explainer videos available in the market to fulfill all sorts of requirements of businesses and organizations.


    Among product explainer videos, mobile app explainer videos, business explainer videos, educational videos, or whiteboard videos you can choose any type as per your requirement.


    Like while explaining your business idea you can go for a business explainer video, for delivering any complex or major informative content that requires a clear depiction of the process then you can go for whiteboard videos.


    Companies these days also opt for explainer videos together with presentations while holding meetings and conferences as they convey ideas more effectively and precisely.

    5. Explainer Videos are mobile friendly

    8 reasons why explainer videos are a great choice for startups to grow exponentially

    Because of the fast-paced life, people need everything to go. They want all the information at their fingertips.

    Accessing videos is quite a piece of cake nowadays as everybody owns a smartphone laced with a high-speed internet connection.


    Animated explainer videos are quite less in size, easy to upload and download, and compatible with all operating system software whether it may be on desktop, tablet, or mobile.


    Moreover, explainer videos are made by using various software such as flash, after effects, premier pro, and so on which gives various format options that make it easy to use them anywhere. 

    6. Earn a better return on investment

    If you are spending any amount on animated explainer videos then it becomes part of your marketing cost and where there is any element of cost the expectation to get a return arises.


    Also, another study reveals that using a video for marketing purposes increases your conversion rate or you may also call it sales as directed by 50% as compared to those who do not use any video content in their marketing strategy.


    Hence every startup that needs to grab its huge market share should opt for animated explainer videos as they are more engaging than any other form of video.

    51% of the marketing guys consider videos the type of content with the best ROI.

    7. Have a higher recall rate

    The major challenge for startups is to create their identity and leave their mark on the mind of the consumer.


    People daily watch several videos on the internet which makes it a bit tough for them to keep a track of all the visual content.


    But animated explainer videos are something that makes stand out from the crowd and also researches show that people tend to retain visual information for a long hence it becomes easy for them to recall.


    A study conducted has revealed that 82% of the people who watched any video remember it for 30 days and out of the 12% purchased it in those 30 days.


    Seems like animated explainer videos give you the sales boost needed.

    8. Production of Animated Explainer Videos is a Troubles Process

    As compared to the live-action video of any kind the cost and efforts to make an animated explainer video are quite reasonable.


    Sometimes creating a live-action video takes a month but this is not the story with animated explainer videos.


    They usually have a turnaround rate of very less time which usually depends upon the script and details of the video.


    The process is also quite easy as it requires 5 steps only-


    1. Scriptwriting

    2. Voice over

    3. Storyboard

    4. Illustration

    5. Animation


    And that’s how you get amazing explainer videos for your startup.

    Animation has always appealed to people and these animated explainer videos are being produced to spread excitement and generate interest in people about what the organizations are offering.


    Startups usually go through the challenge of standing out and building up their name and position in the market. 


    These explainer videos help them to leave their mark, grab their market position and increase the conversion rate quickly, effectively, and efficiently!

    Want Help In Creating An Explainer Video For Your Startup's Growth?

    Final Thoughts

    With explainer videos in their marketing arsenal, startups have an amazing opportunity to leverage in terms of targeting potential customers and pitching investors.


    In a cut-throat competition scenario like today, entrepreneurs need to make sure that their startup is not left behind in the race to market success.

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