You started working on your dream idea with a vision to build something that might solve the problems faced by millions across the globe. But you are looking for investments to convert that idea into reality.
Or you’ve already built the product and now seek audiences’ attention to grow.
No matter what stage of production or growth you are in, animated startup videos can help you reach the target prospects and also be repurposed to create brilliant Ads and social content.
Are you confused about how to do it?
Let’s figure out how some of these best startup explainer videos helped users reach new prospects and grow exponentially from scratch.
What Are Startup Videos?
Startup Videos are short informative videos created with the intent of sharing the vision of your business or idea with the world.
With Startup Videos, you can share complex ideas, exceptional products, and idealistic visions with the world in a limited time duration.
These Videos can help you reach both prospects and stakeholders if distributed properly and grow exponentially.
Let’s check out some of the exceptional examples and how they helped startups to grow into global enterprises.
9 Best Startup Explainer Video Examples
1. Linktree
Target Audience: Social media marketers
Video Type: Product Explainer/Demo video
Industry: Social Media Marketing
Linktree is one of the freemium social media referencing dynamic landing pages developed in Australia.
It allows you to create a personalized and customizable page that houses all the important links that you want to share with your audience.
The video is a brilliant combination of vibrant colors and minimalistic graphics with smooth typographic transitions.
The video explains all the features of both the paid and free versions of the application.
2. Uber Wave Pool
Target Audience: Cab riders, Generic audience
Video Type: Explainer/Demo video
Industry: Transportation Network Companies (TNC)
Uber Technologies Inc. is a multinational tech-enabled cab service company offering mobility as a service, ride-hailing, package delivery, couriers, and freight transportation.
This Animated video is a brilliant combination of typographic elements and minimalistic motion graphic animation, and a vibrant voiceover.
3. Onlyfans
Target Audience: Content creators, Influencers
Video Type: Explainer/ Tutorial video
Industry: Social media
Onlyfans is a UK-based Internet content subscription service for content creators to host content for loyal fans and get paid.
It allows content creators to receive funds directly from their fans on a monthly basis as well as one-time tips and the pay-per-view (PPV) feature.
The video is a brilliant combination of minimal colors, animated infographics with UI transitions, and a detailed voiceover that helps users to understand the application better.
4. Yellowbag
Target Audience: Shopping Integration and Businesses
Video Type: Walkthrough Videos
Industry: API and shopping
Yellow bag is an online shopping assistant where you can add products you are willing to buy and the yellow bag will notify you of the price drop.
The video is a great combination of limited graphics, smooth transitions, and a great walkthrough that explained the entire app in less than a minute
5. Near lock
Target Audience: Apple Users
Video Type: Live Action Video / Advertising video
Industry: Technology
Near lock is an app that turns your iPhone into a personal key for your Mac. The moment you step away near the lock will lock your Mac.
The video is a great combination of a relatable storyline, daily life visuals, and clean cinematography. This placed Nearlock in the life of a lot of customers.
6. Edpuzzle
Target Audience: Students
Video Type: Tutorial video
Industry: EdTech
Edpuzzle is an interactive assignment-centered tool focused on creating assignments by embedding open-ended questions, MCQs, audio notes, and comments on a YouTube, pre-recorded, or uploaded video.
The video is a great combination of minimal transitions and vibrant Motion Graphics with an informative voiceover.
7. Mighty Call
Target Audience: Startups and Businesses
Video Type: Explainer/ Infographic Video
Industry: Telecalling
Mightycall is a virtual phone system designed for small businesses to offer online phone numbers for sales and outreach purposes
The video is a brilliant combination of minimal graphics and smooth transitions offering an infographics video-like feel.
8. Base Camp
Basecamp is an online Project Management Platform that helps users to organize all their tasks in one place.
The video is a brilliant representation of line-based infographics representing a clear visual of the entire portal UI in a walkthrough.
9. WOW Motorcycles
WOW Motorcycle is a US-based pre-owned Powersports dealership located in Marietta, GA. WOW Motorcycles is now America’s largest dealership when it comes to pre-owned Powersports utilities.
The video is a great combination of engaging visuals and brilliant storytelling.
All the videos selected represent a unique style of Startup video production and helped companies in their early stages to reach target prospects.
Startup videos are an inseparable part of almost all marketing campaigns. Leveraging them properly can help Startups not only build a Brand but also help them to achieve target goals faster.
But are they relevant?
Reasons Why Explainer Videos Are a Great Choice for Startups to Grow Exponentially
1. Explainer Videos explain your product/service in few seconds
As the name suggests, they are ‘explainer’ videos that convey the idea, message, or qualities of a product/service.
Your viewers usually have an average attention span of 8 to 10 seconds; therefore, you need to convey the need for and utility of your product or service in such a short time before they get distracted.
As explainer videos are a balanced combination of attractive visuals and convincing audio they have proved very influential in grabbing and retaining the attention of the targeted audience.
Moreover, they deliver information in the form of a story which makes it more interesting and understandable for the viewer.
2. Various Explainer Video Types are available
This is more of quality explainer video instead of a reason that there are several types of explainer videos available in the market to fulfill all sorts of requirements of businesses and organizations.
Among product explainer videos, mobile app explainer videos, business explainer videos, educational videos, or whiteboard videos, you can choose any type as per your requirement.
Like while explaining your business idea, you can go for a business explainer video.
For delivering any complex or major informative content that requires a clear depiction of the process then you can go for whiteboard videos.
Companies these days also opt for explainer videos together with presentations while holding meetings and conferences as they convey ideas more effectively and precisely.
3. Earn a better return on investment
If you are spending any amount on animated explainer videos, then it becomes part of your marketing cost, and where there is any element of cost, the expectation to get a return arises.
Also, another study reveals that using a video for marketing purposes increases your conversion rate, or you may also call it sales, as directed by 50% as compared to those who do not use any video content in their marketing strategy.
Hence, every startup that needs to grab its huge market share should opt for animated explainer videos as they are more engaging than any other form of video.
4. Have a higher recall rate
The major challenge for startups is to create their identity and leave their mark on the mind of the consumer.
People watch several videos on the internet, which makes it a bit tough for them to keep track of all the visual content.
But animated explainer videos are something that makes stand out from the crowd, and also, researches show that people tend to retain visual information for a long hence, it becomes easy for them to recall.
A study conducted has revealed that 82% of the people who watched any video remember it for 30 days and out of the 12% purchased it in those 30 days.
Seems like animated explainer videos give you the sales boost needed.
Final Thoughts
Building a brand ain’t at all about growing and scaling your business by pitching for fundraising and dissolving equities. It is a sure way to visualize false growth and fall eventually.
Sustainability is the factor that every Startup must focus on in its early stages. Thus, Investment in Startup Explainer Videos can help you build new clients and retain existing ones.
Still have a question in your mind? contact us.
