An exciting product owner’s biggest nightmare is failing to effectively market and communicate his unique product to his target audience.
Assuming that you’re probably in a similar situation, you must also realize that your potential customer is being pushed dozens of advertisements on his screen.
And in the end, only the most optimized and action-driven product videos stand out thus successfully attracting user engagement on it.
Explore below the 8 best product launch videos + the best video types and tips on how you can create them.
8 Best Product Launch Videos Examples
When it comes to videos specifically produced to launch new products, brands across the world have chosen multiple styles to better execute their launch campaign.
These animation styles include 2D animation, live-action, TVC, corporate, multimedia, etc.
Check out the brand launch video examples below:
1. Xiaomi Smart Band 8
The key to promoting physical products is convincing the target audience to understand how using the product would elevate their style and personality.
Xiaomi’s product commercial exactly leverages this concept. Their product launch video not only lays great emphasis on their new smartwatch’s features but also stylishly focuses on an individual’s lifestyle.
Considering the best product launch video style for physical products, the video appeals to the target audience that here, are users aged between 18-35, thus driving awareness and engagement.
2. ParkAdda
ParkAdda approached us for a comprehensive platform video to launch their B2C & B2B Parking Booking application effectively.
The objective was to showcase the key features and benefits provided to individual customers and parking spot lease providers associated with ParkAdda.
Considering the video’s nature to be an application & user walkthrough, we decided to highlight their target users’ worries through a relatable storyline consisting of background visuals, appealing explainer characters, icons, and a guiding voiceover.
3. Google
To create hype about their new smartphone Pixel 9 Pro, Google recently launched a product teaser video featuring their buddy (or close rival:) – Apple.
The video’s central plot features a conversation between Pixel Pro and iPhone citing an analogy about the baton used in 4*100 meter relay races.
Shot as per the stop-motion animation style, the plot then shifts to teasing a new Pixel model scheduled for a launch later.
From the creative front, this easily falls under the list of one of the best product launch videos.
4. Apple - iPad Pro
Apple and its product launch commercials are a story made in heaven!
For years now, the tech giant has been exceptional in adopting a royal and hard-hitting psychological approach while launching its product series.
Mostly shot live-action, Apple’s product videos feature a blend of exciting footage, visual storytelling, and a unique user-centric approach to drive awareness.
The video above showcases a similar pattern with the iPad Pro’s core features highlighted vibrantly alongside its use cases – a perfect technique to establish relatability.
5. TapOnn
Through this appealing visual piece, TapOnn’s objective was to effectively spread the word about its product – smart business networking cards.
This product video carries a modern touch which helps the brand grab the target audiences’ attention and attract them toward discovering their smart networking cards.
Using motion graphics, product footage, and kinetic typography complemented by rich icons helps TapOnn communicate and market its product.
Want to know how TapOnn improved their brand awareness and reached its target audience ?
Check Out: TapOnn Brand Promo Video Case Study
6. Sony
Known globally for user-centric innovation and quality products, Sony is an excellent example of an electronics MNC that perfectly knows the art of engaging its users.
Featuring their latest ULT headphones, the Japanese brand has put forward an individual’s POV w.r.t. the bass quality, multi-connection usability, etc.
Sony’s product video stands true to the principle of having a sense of visual novelty and an energetic vibe that drives user engagement.
7. Google Drive
This is one of the best product launch videos you will see on YouTube.
The video begins with the most integral feature offered by Google Drive – the ability to access files from anywhere in a sweet and subtle storytelling manner.
Produced majorly on the infographics video style pattern, the video progresses guided by a practical script and voiceover thus highlighting the usability of Google’s storage tool on any device.
8. Dollar Shave Club
If you scroll down the comments on this YouTube video, you will agree that this is one of the most creative brand product videos you might ever come across.
It’s sheer brilliance on all parameters, be it scripting, direction, character casting, product integration, etc.
To add to the fun – Creative puns have been integrated at strategic spots that help emphasize focus on their product – Razors.
Now that you’ve seen the best brand product videos, check out the 4 best types preferred by brands today.
3 Best Types of Product Launch Videos
1. App Demo Videos
Often, SaaS and other industry brands prefer using the app demo video style for launching their new products.
Reason – It helps them spread the word about their product and its functionality effectively. Plus, it also provides the target audience with a crisp understanding of how the product is a perfect option to help solve their existing problems.
Click here to explore how OPA used an app explainer video to launch their influencer marketing platform.
2. Brand Videos
You must have noticed this – Brand videos are centered more around an organization’s vision behind producing certain products or selling a particular service.
However, many startups today prefer the storytelling route to launch their new products or services by highlighting the core problems they solve using humor, analogy, etc., creative techniques.
3. Animated Commercials
Short animated ads are most preferred for product or brand teaser videos.
Reason – They’re quick and suited perfectly for creating hype about a to-be-launched product.
More than that, these videos also work great for driving quick actions such as generating signups on a new product, increasing product manual downloads, etc.
That's it!
Things are quite simple – If you want to stand out in today’s cluttered digital world, having a strong & effective product launch video is the key to success.
The point here is to grab the attention of your target audience as quickly as possible. Doing so will help you retain their attention and invoke their curiosity about your newly launched product.
As an experienced product video production company, we’ve got a creative team that truly understands the changing market dynamics and product needs.
Book a free 15-minute Video Discovery Call to better help us understand your requirements and let’s begin creating your product video.
Frequently Asked Questions [FAQs]
Q1: What is a product launch video?
A product launch video is a short video that helps brands introduce their product to a target audience. The agenda is to provide a clear demonstration of the product’s functionality, features, benefits, etc.
Q2: How do you make a compelling product launch video?
Creating a product launch video involves 3 steps:
- Ideation & TA Identification: Identify the message to be communicated to the desired target audience.
- Scriptwriting: Plan a narrative that contains a strong hook, an exciting mid-plot that focuses on addressing their problems, subtly injects your brand product, highlights its core features, etc.
- Production Format: Choose the best-suited option – Animation, Live-action, or Animation + Live. Based on your budget, opt for a video style that seems effective in catering to your potential customers.
Q3: What should a product launch video include?
Your product launch video must include an eye-catching introduction, the problem you’re solving, your product’s key information, your USP, benefits, and a CTA to help visitors take action.
Q4: How much does a product launch video cost?
Usually, an average animated product launch video costs between $1500 – $3000. Live videos can range between $10,000 – $15000.
Q5: How long should a product launch video be?
Honestly, there’s no perfect answer to this. Although, we recommend our clients an ideal duration of 90 to 120 seconds for effective product explanation.